About

Get the right food to the right people, at the right place, right time. This is my dream to a better world.

With 1 billion people obese, 1 billion people hungry and millions tons of food wasted every day, the global food system is failing on us. Who to blame on, the system, the politicians, the cattle farmers, McDonalds?

What about us, the people who consume food every day, are we responsible for the problem? To take a step further, are we actually CAUSING the problem?

We are the ones who generate food waste. We are the ones who eat too much. We are the ones who take away food from the hungry children. Do not blame on other. Look into the mirror and tell yourself: I am the bad guy. Not convinced? Read the blog.

If we are the cause, good news! It means we can change the situation by changing ourselves! Instead negotiating with politicians, fighting with McDonalds, discussing with supermarkets, we can simply change our own behavior. Hard to believe? Read on.

Let’s act now to get the right food to the right people, at the right place, right time!

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